Bose built its reputation on noise cancellation, and these are the in-ear version of that argument. CustomTune plays a tone at startup, measures how your ear canal responds and adjusts both the cancellation and the sound to the shape it finds, so the seal matters less than it does on most earbuds.
Immersive Audio is the other headline. It places the music outside your head, anchored in the room rather than between your ears, and head tracking keeps it there when you turn. It costs battery, so it is a switch rather than a default.
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